The prices for the CBD industry have recently been on a downwards trend- CBD products being sold on the market are cheaper than ever before. Not only that, but the prices have continued to get lower and lower over the past few months. Some of the main reasons that prices have continued to fall is due to improvements in hemp production efficiency and also companies are trying to be marketable towards consumers who are struggling to pay bills during this recessionary period. Companies are trying to use their lowered supply costs to make products even more accessible for consumers, and increase their business through these lowered costs as well. However, there is obviously a concern that these lowered prices could drive companies to bankruptcy and the hope is that sales will increase to support the lost revenue due to cheaper products.